Have you ever run a Facebook Ad that has the conversion goal of getting people to book in a call? Yes, you may give something away in the process, a report, a checklist, an e-book, but ultimately the goal is to get the prospect to book in a call with the goal of converting into a sale.
If you have ever run such a Facebook Ad then your conversation with your prospect may have gone something like this:
You: Hey, it’s Mark here, you booked in a call as a result of downloading my [Insert Name Of Absolutely Fabulous Free Gift]
Prospect: Sorry, who is this?
You: It’s Mark, you downloaded my [Insert Name Of Absolutely Fabulous Free Gift] as a result of a Facebook Ad.
Prospect: Sorry, I can’t remember who this is, I download heaps of stuff on Facebook.
This prospect has no idea who you are, there is no authority and so during the rest of the call you have to convince this individual of your authority before you can even discuss your product.
Even though this prospect registered to receive something of yours it is essentially still a cold sale as they have no idea who you are.
Every Individual Has A Trust Point Bank
After heaps of these calls, very early on in my business, I realised that this was never going to work and so I had to switch it up. Instead of attempting to sell, I had to give value.
I quickly realised that every single individual has a trust point bank and in order for any brand to penetrate the defensive “don’t sell try and sell me” wall that we all put up we have to fill that trust point bank with 100 trust points before we even talk about a product.
This is why I created a tribe and launched that tribe on Facebook. In my group I…
Ran a Facebook live… 15 trust points
Ran a webinar… 20 trust points
Posted a highly valuable piece of content… 5 trust points
And as people came into my group they were getting awesome value and as a result building the “trust, like and rapport” making it far easier to convert.
The beautiful thing about my 100 trust point system is that now whenever I jump on the ‘phone to a prospect, instead of stating that they don’t know who I am, they tell me how much they loved my video, my webinar or my post and that they were looking forward to the call.
My goal, in my business, is to meet as many potential prospects as possible and keep giving value, to fill their trust point bank with 100 trust points. As I focus on filling the trust point bank, instead of trying to “make the sale”, I have built a never ending pipeline of people which, as a result, means that we get more people on the ‘phone and it’s easier to convert.
If you are tired off feeling like you are trying to “push” people into a sale all the time, give my 100 trust point system a go… and you will find that sales is easier, that you come to absolutely love selling and that as a result you will make a bigger impact.
Mark “give nothing but value” Bowness
Congruence (symbol: ≅) is the state achieved by coming together, the state of agreement.
As passionate business owners it is all too easy to focus on the “goals” in your business and to ignore the niggling feeling of doubt – the doubt around having the wrong team member, the inner voice that is telling you that something about your product just isn’t right, the voice of concern that says you are scaling up too fast.
We have goals, vision and purpose that we want to hit, but the reality is that not listening to that inner voice that is striving for congruency, to ensure that everything is in alignment, can be damaging.
Within these posts I am passionately sharing with you the reality that I am experiencing in my business – the upfront, no holding back, honest truth.
At the beginning of 2019 I was confident of my direction which was all centred around the “Million Dollar You” brand – the idea that every individual has life experience, skills, hobby or a passion that they can turn into a million dollar business.
This is something that I believe is true and I changed the name of my 30,000 strong group to reflect this, however, it didn’t feel right.
The advice of a good friend.
I change the name of my group to “Million Dollar You” – I made the decision and I went for it.
But, I found myself going live in the group less. I posted in the group less and I couldn’t quite work out why.
It was only when I was talking to an old and dear friend that they asked me how my group was going and I explained that I had changed the name to million dollar you, they said “WHY?”.
The next question that he asked was powerful;
“Why are you talking about people making millions of dollars when all of your life experience has been centred around helping people to build tribes that shape the world?”
In that moment I realised that I had stopped posting in the group, stopping running live sessions and ceased to even want to talk about the group because it didn’t fit me.
The only way that I can explain it is the experience of going into a clothes shop – finding an item of clothing that looks awesome hanging up, you head to the changing rooms and put it on, look in the mirror, still think it looks awesome, pay for it, take it home, try it on at home and…
… it looks just bloody awful and you wondered what the heck had crossed your mind.
At the time, Million Dollar You, felt good. I didn’t think about it too much and made the change. I built a website and brand around it and realised that I was making a significant mistake!
This month I knew I had made the wrong decision and I didn’t have time to loose and so I set about a plan.
Million Dollar You the group is to become “We Build Tribes”
The Million Dollar You Academy is to become the “We Build Tribes Academy”
And man, it feels good.
The plans are under way and I will update you as soon as they happen.
Are you feeling congruent in your business?
Do you have a niggling doubt, a question, or a concern about something in your business? If you do, the truth is that if you don’t address it, it will certainly cause problems later on down the track.
Congruency is the key to exponential growth. When everything feels in alignment, when everything is in flow that is when your business sky rockets.
Mark “complete alignment” Bowness
I have just finished watching Zuckerberg testify in front of Congress and was struck by his conduct and attitude which are all guided by his beliefs. As a result of watching Zuckerberg I could see 8 vital beliefs that every entrepreneur MUST have.
Now, before we kick off let me be open and up front – I believe that Facebook is a powerful force for good across multiple areas including:
– Connecting people from all over the world enabling loved ones and relatives to stay in touch with one another.
– Allowing positive ideas, concepts and fund-raising attempts to be spread faster gaining significant momentum.
– Acting as a powerful HQ for communities, groups and businesses to engage with those that they love and serve and keeps individuals connected and supported.
– Enabling people to run businesses from the platform, to make money and to transform their own lives, the lives of their families and to give back in powerful ways.
– Providing a place of support and relief when disaster or danger strikes re-assuring us all that loved ones are safe and allowing the opportunity to connect individuals with much needed relief, such as, food, water, shelter to those who need it when danger or disaster hits.
FULL DISCLOSURE: It is equally important for me to disclose that I have generated $1millon+ in sales off of Facebook as a result of helping coaches, experts and change-makers to build tribe that shape the world.
With all that being said let’s dive into the 8 core beliefs that every entrepreneur MUST learn from Mark Zuckerberg
The only way to build a successful business is to first identify a need. Zuckerberg saw a need at his University, a need to connect one another and, from his dorm room, he created the business that we have come to know as Facebook, changing the world in the way that it is today.
Successful entrepreneurs come from many different backgrounds and it’s easy for us to say that a business owners is successful because they already had access to money. It’s equally too easy to state that an entrepreneur is successful as a result of the determination that they discovered within as a result of not having money, such as Oprah. We can align ourselves to various behaviours, characters traits, experiences and backgrounds so that in our mind we decide we are not “like them”, the successful ones, because they are not like us and therefore we can’t be a successful entrepreneur.
Money or no money.
Tough upbringing or not.
Irrespective of colour, gender, sexuality or creed.
All successful entrepreneurs have one thing in common…
The saw a problem and they set about to get creative to provide a solution to that problem.
But creativity isn’t enough.
How many people do you know who have had a “great idea” – to everyone around them, it’s a game changer, but they just don’t have the belief that they could make it happen.
Creativity without action is useless. Picasso could have been one of the greatest painters in the world, but if he painted his first picture and didn’t think it was good, did not persist then history would not know Picasso as they do today.
Mark Zuckerberg had the CREATIVITY to see a problem and the SELF-BELIEF that he could provide a solution to that problem.
Creativity and self-belief are vital. So is determination.
Determination to turn that idea into a reality irrespective of the hurdles that you may face.
Mark Zuckerberg has a lot to answer to, he has a mammoth task to bring about change and it’s a damn exciting one.
The Zuckerberg that I saw today was a character of steely determination. This is not a hurdle that he is going to give up on, this is not a challenge that he is going to back down from. Quite the opposite, Zuckerberg knows that WHEN he figures out this problem, this situation it will IMPROVE the concept, it will enable his original vision to excel and will result in him impacting the world in an even greater, more positive way.
In the life of every entrepreneur there are hurdles and challenges. The most successful business owners are those who don’t give up when the going gets tough but who rise above those challenges to ensure that their vision comes to fruition.
If we go into business thinking it was going to be easy, then we are naïve, if not foolish. Lord knows I have been both of these!
When you build a global business from your college dorm you accept the fact that there will be hiccups, you understand that you will make mistakes, that you will hire the wrong staff, that all manner of problems will arise.
You don’t have to have created Facebook to experience these problems.
Every business owner must accept that there will be teething problems, news skills to master and areas of painful growth to experience, even when you are banging your head against a brick wall.
As business owners we must ACCEPT and even EMBRACE that we can’t see the road ahead. If we accept rather than wrestle with what lies ahead we will only excel.
Humility & Ownership
Most people, whether they be large companies, Presidents or shamed cricket teams, attempt to dodge the bullet when things go wrong, blaming someone else for the “mess’.
Zuckerberg has a showed nothing but humility in stating that he created the Company, that he runs the business and therefore he is responsible for the conduct, behaviour and resulting actions that have taken place.
Mr Z has had the humility to accept the errors that have taken place in his business and has taken ownership of the fact that he is the person to change them.
I see many business owners who get things wrong, who mess up, blame everybody else without humility and showing no ownership and when that happens it is the beginning of their own downfall.
Zuckerberg has shown commitment to;
– His original vision to bring together the world in a positive way
– Ensuring that the problems within Facebook simply do not happen again.
When the going gets tough business owners lose sight of why they were in business in the first place, of the problem that the saw needed solving and they simply walk away. When we walk away from the problem that we originally saw, we give up not only on ourselves, but others.
The world has never been changed by people who give up but by those who show commitment to their vision, irrespective of what comes their way.
Running a business is damn hard.
Mark Zuckerberg dealt with the problems that his business has faced, head on and he trusted that the resolution will come good.
Having had significant negative media exposure, the criticism of many (even from those still using his free service, on his free service to complain about his actions), he trusted that everything would work out if he remained committed to these beliefs.
As a result, as Mark Zuckerberg spoke to congress with truth, honesty, humility and respect. Facebook shares soared 5% to the highest price that the shares have been in the last two years.
Running a business is damn hard but here’s the truth….
The current problems that exist in the world are only solved by those who are creative, who have the self-belief and determination, who have acceptance, humility and ownership and who trust enough to see that situation turn around.
One of these world changing entrepreneurs could be you.